Influencer marketing: what are the regulations?

Increased regulations could expose your business to legal and commercial risk.

High-growth companies often use social media influencers as part of their marketing campaigns. It is crucial that your approach complies with local consumer laws and advertising regulations.

There are a number of different laws and regulations governing influencer marketing across the globe.

Bird & Bird’s comparative guide is designed to help you navigate the key obligations in each jurisdiction. Our multi-jurisdictional tracker will help you assess whether your current approach to working with influencers is compliant.

The tracker covers:

  1. Relevant legislation
  2. Relevant organisations issuing guidelines
  3. Responsible authorities
  4. Enforcement measures
  5. Relevant decisions
  6. Practical advice

Our clients include brands, agencies and social media influencers. We advise on the regulatory landscape and the full range of commercial contracts, including representation agreements, influencer agreements and other bespoke commercial arrangements.

Contact Rob Turner now to discuss your needs in more detail.

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